E-Commerce Site Tips for Page Speed

Today we will be provide site tips to improve page speed. E-commerce sites absolutely need to be optimised for speed… So many studies have been conducted and show that page speed and load times are one of the biggest factors in a customer leaving your site before purchasing. With this in mind, here at FeedPlatform […]

Read more

Google Announcing their Centralized Analytics

Google have recently published a blog announcing their Centralized Analytics. These boast to help gauge whether your marketing efforts are working. Google Tag Manager and Tag Manager 360 Tag Manager makes it easier to manage tags for websites. It is a very powerful tool when you are not directed access to the website code. This […]

Read more

How To Fix Failed “Import from Store”?

A failed “Import from Store” is a common issue with failed feeds that can be easily fixed. Here are some simple steps to troubleshooting. Common issues with lead to a failed Import From Store Check permissions on bridge Files This error means that you have set the incorrect permissions for the bridge file (updater.php). Please […]

Read more

How to Create a Data Feed for FeedPlatform

Creating a Data Feed with FeedPlatform is very easy. Here are 5 easy steps on how to create a data feed using this template – download a sample data feed. Step 1: Open the template above. Do not change the header information in the template. Step 2: Create your template. Note which titles and field are […]

Read more

You Must Use AdWords Labels! Here is why!

If you aren’t already using AdWords labels in your Product Listing Ads then why not? Labels are used for sectionalising your data, and below are a couple of reasons why you should be using these. Test, Test, Test Labels give you a great chance to test the ad groups that you are running and at […]

Read more

What are Comparison Shopping Engines

Comparison Shopping Engines are interchangeably called Shopping Search Engines, CSEs or shopping feeds. The clue here is really in the name with comparison shopping engines comparing prices on products that have been searched for from different stores. They take the keyword searched for and then display a list of similar products with recommendations etc. Products […]

Read more

How to Improve Email Deliverability

Email Deliverability is often overlooked. It is important to make sure that emails arrive at their intended destination. There are several measures one could take to make sure their emails don’t get lost. Steps to improve your Email Deliverability Multi-part emails A major issue with most modern email providers such as Google Mail, large parts […]

Read more

Why People Prefer Online Shopping

Online shopping is an ever growing avenue for online business. Here are some reasons why people prefer it: 1. Reasons people prefer online shopping Convenience Better Prices Variety Less Expenses Comparison of Prices No Crowds Compulsive Shopping Discreet Purchasing 2. Pricing A weatherproof jacket sold at Macys was priced as follows: Online – $69.99 In […]

Read more

Words That Trigger Spam Filters in Emails

Spam is an issue that continues to grow with the internet. With the growth of the internet also comes the growth of online malicious activity. Email providers and Internet Service Providers have taken great length when it comes to filtering data received by the user. This is to protect them from things such as phishing, […]

Read more

Getting the Most Out of UTM Tagging

UTM tagging is a process that can sometimes be overlooked. Here are some quick steps to make sure you don’t fall to this common oversight. Making Most of UTM Tagging Be Creative Include tags on shortened links Reward staff who generate the most leads Use Google’s Default Suggestions Use Google’s “Default Channel Groupings” for maximum […]

Read more