Today we will be provide site tips to improve page speed. E-commerce sites absolutely need to be optimised for speed… So many studies have been conducted and show that page speed and load times are one of the biggest factors in a customer leaving your site before purchasing.
With this in mind, here at FeedPlatform we are going to do a short series to give some valuable site tips for ecommerce managers.
Simple Site Tips to Improve Page Speed
1. Optimising Images
Massive images means massive file sizes which means massive page loads. Image sizes should be your first port of call when trying to speed up a site and using tools like Pingdom are a great way to get a list of all requests made to the server including the size of each file requested.
Any file above 20K should really be looked at a solution looked for. This could simply be changing the file type from a .png to a .jpg for example or reducing the quality slightly. Trying to find the right balance between quality and size can be quite tough but a user will accept a little barely noticeable loss in image quality for a much speedier experience every time.
2. Browser Caching
Expiry dates and maximum ages arguments sent in the HTTP headers for static resources will tell the browser to load previously downloaded resources from the users computer rather than across the network.
This can save massively on time as it reduces requests and loading from the local computer is a lot faster than from the server.
3. Enabling Keep Alive
Enabling HTTP Keep-Alive or HTTP persistent connections allow the same TCP connection to send and receive multiple HTTP requests.
This means that latency on the server is reduced for any following requests in turn speeding up your site.
4. Enable GZIP Compression
GZIP compresion compresses page data / assets before they are sent to user. Doing so reduces the amount of data required to be sent. With mobile browsing now as big as ever this is ever important!
5. User Online Tools to Measure Page Speed
If you can’t measure it, you cannot improve upon it! Our favorite online tool to measure page speed is GTmetrix. Using PageSpeed and YSlow you can get a clear picture of what can be improved on your website. Not only this it also provides detailed instructions on how to resolve issues. Does it tell you to enable GZIP but you don’t now how? No problem, their will be a link detailing on how to do this!
If you would like any help setting up your feeds from your e-commerce site then why not get in contact with us here at FeedPlatform.